If the participant is already a customer, the brand informs him that he cannot benefit from the welcome offer. However, to thank him for his loyalty, he will receive a solid soap with his next order. An whatsapp number canada excellent strategy to encourage repeat purchases and strengthen loyalty and attachment to the brand.
This campaign is a perfect demonstration of the power of marketing automation. We love it!
RoyeR Cosmetics Order Incentive
3. The “Abandoned Cart Recovery” Scenario
If you run an e-commerce site, it may be your worst enemy: the abandoned cart.
There is nothing more frustrating than a visitor who explores your products, adds them to their cart, but ends up leaving your site without completing their order. Unfortunately, this happens 3 times out of 4 on an online store. (source: FEVAD )
To address these cart abandonments, you can set up a marketing automation campaign to encourage conversion. For example, within an hour of abandonment, you can offer free shipping or send an email reminding them that the cart will expire in a few hours.
Among our users, the opening rate of these messages reaches an average of 52%, and 14% of abandoned carts ultimately result in an order!