On November 11, Google's November 2024 update was released, bringing a broad, global change that directly affects how content is evaluated and ranked in search results.
These periodic updates aim to improve the quality of the search experience by highlighting useful and reliable content and reducing the visibility of pages considered irrelevant or created only to obtain better positions in the rankings.
Unlike specific updates, which target technical or thematic aspects, core updates impact all website segments and are applied globally, in different languages and regions.
According to Google , the implementation process for this update will take approximately two weeks, and the initial recommendation for website owners is to wait for it to complete before evaluating the impacts on traffic and performance metrics.
Impacts observed so far
Since the implementation began, many website administrators instagram data have reported significant fluctuations in traffic and rankings. Monitoring tools such as Semrush , Sistrix and Mozcast have already indicated high levels of volatility in search results.
Semrush. Source:Search Engine Roundtable
Sistrix. Source:Search Engine Roundtable
Mozcast. Source:Search Engine Roundtable
This data was corroborated by discussions on forums such as WebmasterWorld , where users shared experiences ranging from significant traffic gains to abrupt drops of up to 50%.
Examples of reported changes:
Increased traffic : Some sites reported increases of up to 53% in unique visitors in the first full day after the update;
significant reductions : Others have seen drops of 40% to 65% in traffic to previously well-performing pages;
Changes in conversion : Several companies have noticed direct impacts on sales and inquiries, particularly in sectors targeting the American and European markets.
These variations highlight the unpredictable nature of core updates. According to Google , ranking changes are a direct result of a re-evaluation of content against evolving quality criteria.