Types of targeting - image 5

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Let's say that the algorithms of the VK advertising network analyze information about the user's location at a certain time. Based on this, they select popular places, determine the localization of work and home.

Hyperlocal targeting is used in targeted and contextual advertising. It is often used by owners of cafes in office buildings to increase the flow of customers working with them in one place.

Time targeting
What is it for? Time targeting shows people ads when they are most in demand. So, there is no point in inviting visitors to a restaurant at 11:30 PM if it is open until 10:30 PM.

To set up time targeting, analyze the business's work and determine what days and times there are the most customers. Let's say a restaurant gives visitors a discount until 13:00. Then it is better to set up ad display in the morning.

You can show ads when the company is not working. However, then you need to place a callback form on the site, launch a 24-hour call center. The main thing is to process leads on the next working day.

What is its special feature? Time targeting allows you to set the time of ad broadcasting. This helps you not to waste your budget on advertising during the period when the audience does not see it. Time targeting is useful to combine with geographic targeting.


Time targeting allows you to set up ads at specific lebanon telegram data times / Image by master1305 on Freepik

Who is it for? Businesses with a flow of customers on specific days or times, such as:

taxi – its services are more often ordered in the evenings, on the eve of weekends, on Saturdays, Sundays and holidays;
delivery of prepared meals – it is especially in demand at lunchtime;
companies providing services for offices – their ads are of interest on weekdays from 09:00 to 18:00.
Targeting by age and gender

What is it for? Allows you to customize the display of ads to people of any age and gender. Useful for advertising women's or men's products, such as fitness. To set up this type of targeting, you need to figure out your target audience. Additionally, you can offer related products or services.