Recent data from EU countries shows that up to 75% of corporate bankruptcies, including retail businesses, are due to internal factors.
Influencing factors are understood as objective reasons and processes in the sphere of commodity turnover that lead to its change. They are divided into micro- and macroeconomic.
The diversity and abundance of factors determining product turnover require systematization. This task is carried out on the basis of the following criteria:
by level of importance;
with clarification of details;
by the nature of the force of impact;
by duration of exposure;
according to the degree of their involvement in the process of goods circulation.
To stimulate sales growth, it is advisable qatar email list to study which external factors can be mitigated and which changes in the company's operations will help overcome internal business problems.
Factors Affecting Trade Turnover
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External and internal factors are often divided into constructive and destructive.
First, include in this category those that contribute to improving the company's operations. For example, such a positive factor can be derived from the presence of a system of incentives for salespeople depending on their results.
The difficulties with influencing factors are much more complex, since they are not subject to direct influence. For example, a company is unable to change the situation associated with changes in the exchange rate or the deterioration of the purchasing power of the population.
To facilitate the identification of potential developments, internal factors that have a similar impact are classified into the following groups based on their relationship with:
individual qualities of the company's manager and the management abilities of his team;
the use of technological advances and the willingness of business owners to introduce innovations into the production process;
implementation of improvements in the area of work organization;
creating a favorable atmosphere within the company team;
determining pricing and investment strategy;
others.
All these factors play a key role in sales growth. Studying retail analysis methods opens up opportunities to identify the company's internal potential and increase business profitability.
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Factors Affecting Trade Turnover
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