trade fairs and events
The event industry is hit the hardest by far. Whether trade fairs, congresses, sporting events, concerts or festivals - all large events are prohibited until the end of August 2020 (as of April 2020). Even beyond that, it is very uncertain whether there will be any larger events in 2020, as the already cancelled Oktoberfest shows.
At this point, compensation can only be achieved to a limited extent with online measures, since the period to be bridged is not just a few weeks and everything is open beyond that. Nevertheless, you can try to hold conferences and trade fairs online, for example, and replace them with online presentations. Concerts can be broadcast as a live stream from the stars' living rooms, and there are already plans to hold sporting events without spectators and to broadcast them live.
If possible, offer your customers an alternative and build jordan number dataset your email campaigns around a digital event. Even if this is not an alternative for some of your customers, you will still be remembered. As soon as it is foreseeable, you can inform them about real events again without losing the opt-in. You should also seek contact with customers who have already purchased tickets for canceled events. Offer solutions such as the ticket being able to be used for an event next year. Good and transparent customer communication in times of crisis will enable you to make a good fresh start once you have overcome the crisis.
And for the sectors linked to events, such as exhibition stand builders or caterers, it is also important to be creative and find alternative business. For example, exhibition stand builders, with the resources available and their corresponding experience, can equip supermarkets and other public facilities with appropriate protective measures at cash registers and counters or enter into cooperation with interior decorators and interior designers - direct sales to private customers could also be considered as a new target group. And caterers also have to rethink and, for example, switch to lunchtime business or supply supermarkets with frozen food. In any case, you should also inform people about the new range of services and try to gradually build up the newsletter distribution list in this direction.
Corona crisis beachAnd there is another sector that has been hit particularly hard by the Corona crisis: tourism. All tourist activities are currently prohibited in Germany and hotels are only allowed to open for business travelers. With the increasingly warm temperatures in Germany, Easter usually marks the start of the travel season, which culminates in the summer holidays. The pre-season is currently irrelevant and as of now it is also questionable whether summer vacations will be possible. If so, the chances of vacationing in Germany and Austria are still best.
As with events, good customer communication throughout the crisis is essential here too - whether it's about canceled trips or about retaining customers after the crisis. Let your customers dream of better times and create newsletters with travel recommendations, which can also be combined with a more detailed blog post. Point out digital museum visits or other virtual offers. Perhaps one or the other will want to see this later in real life. Put together tempting packages that are valid for a long time. Send out a hotel offer of the week, such as two nights in a 4-star hotel in Hamburg for only 120 euros and the whole thing is valid for 3 years. Offers like this will make some people succumb and you can at least keep your head above water. Some hotels are also moving to renting out their rooms for the long term or offering the rooms for home office use. Perhaps there are one or two people on your own mailing list who are interested in this.
And of course, the focus is now on travel offers that exclude as many risk factors as possible: How about camping trips where you are independent of flight connections or hotels?
We hope we were able to support you with this amount. Get through the Corona crisis as unscathed as possible and let's look forward to better times together!