Let's look at the standard procedure for creating a case

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Catchy title . Its main goal is to convey the main essence of your case and show the result you have achieved. Be sure to use specific numbers in the title, which will become an accent that attracts attention, and indicate the area of ​​activity. For example: “How we were able to increase our marketplace profits by 40% in just 2 months.”

Introduction . The first paragraph should be interesting so that the reader wants to know the information that follows. Make a summary of the most interesting facts, for example:

Difficulties on the way - what prevented you from achieving success.

Problems - what did your clients contact you with?

Highlights are the things you namibia email list are proud of, the things that are most important to you.

Customer Description : Tell us what your customers do, what their area of ​​work is, and what audience you are targeting.

The task and its solution . Describe what the client initially came to you with, what problems he had. It would also be very good if you tell by what criteria he chose you.

Description of the process . Talk about the benefits of the decisions you made. Provide arguments. A competent justification of your actions is the key to success. It will show you as a specialist who truly understands his business.

Ultimately, the result should correspond to the problem that was initially stated. It should be presented in numbers so that potential clients can clearly understand the importance of your achievements.

Summing up . Conduct an analysis of the work done, tell about further plans for cooperation with the client. If you do not know what to write in this point, just omit it.

Show visual results of the work . These can be reports from the advertising account, screenshots of positive reviews, specific indicators. All this will inspire much more trust in the client than just text.

After writing the text, it is necessary to edit it and remove all unnecessary things. The case will be easier to perceive if it is as short and clear as possible. It's simple, less fluff - more meaning.

To make the case more understandable and useful, add the following components to it:

Contents . It will make the text easier to navigate.

Illustrations, tables, graphs, diagrams . Be sure to add explanations.

A small dictionary of terminology . Some words should be explained to the client, so it will be easier for him to perceive the information.

Links to sites with statistics and verified sources.

Reviews, comments from other clients.

It is very important that the case has the right design. The final work should look presentable, the client should want to study it. Several design options:

PDF document . This is a very convenient format. You can add pictures, photos, graphs, tables, use different fonts in the text. It can be read from both computers and phones. PDF also has potential in the field of SEO. Users will be able to find and study your case by keywords.

A separate section of the site . You can place the material on an Internet resource, allocating a separate page for it. Moreover, it is better to call it not “portfolio”, but “cases”. Place brief information about each of them so that the reader can easily find what he needs.

Blog article . In an article you can easily reflect all the information you want. This is a very convenient format where you can tell your story, describe all the difficulties, solutions, answer questions of interest to clients.

The main thing is that the information is readable. No need to place a solid text, break it into paragraphs, dilute it with photos and graphs. The more visuals, the more interesting it will be to read.

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