Sales Technique Storytelling

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A more “advanced” version of Small talk is storytelling. This sales technique is highly effective due to the fact that our brain is especially sensitive to emotionally charged information. Stories capture the attention of the interlocutor and help to better remember the information presented. They activate emotions due to bright and expressive images.

The technique of storytelling in sales is becoming increasingly popular. It helps to surprise a potential buyer easier. Of course, this technique cannot be called very simple, but it is necessary to master it. Storytelling is especially effective in segments with complex products, where negotiation skills are important.

This technique has clear rules mexico email list that are important to know and apply. It is based on the structure of the story. From the school curriculum we know that any story includes a title, introduction, climax, denouement and conclusion. Now the main thing is to use these elements to compose a story that will influence a person and guide him to making the right decision.

All stories are built on similar scenarios. However, in the context of sales, it is recommended to turn to the Hollywood method, which examines the topic in more detail:

The hero of the story is the character with whom the listener identifies.

Incentive: What motivates a character to change or take action.

Tension or conflict: obstacles or challenges that hinder the hero.

Choice: the decisive moment and turning point in history.

Conflict resolution.

Sales Technique Storytelling

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There are three key points that support the need to use storytelling in sales.

Stories help build trust between the seller and the client.

People often make decisions based on emotions and intuition, and then justify them with logical arguments. Stories play an important role in activating the irrational and emotional aspects of the human brain.

People remember information better when it is presented as a story with emotional details, rather than as a dry list of facts and points.