Final piece of advice – don’t be afraid and test

[sumaiyakhatun26]

Artur: The last question, and at the same time the most general, and supposedly from the details is difficult. One piece of advice from the area of ​​marketing or sales that you would like to share at the end.

Marcin: When it comes to marketing, I think the most important thing, and something we also go through in our cooperation, is not to be afraid and to test. That means, first of all, not to be discouraged by what may be some kind of failure. Here, I am the president, we have two board members. There is also Rafał, who is the head of IT and is also one of the founders of the company.

When we have such a bad moment, when Google, for example, punished us in some way – japan rcs data there have been at least 2 or 3 such moments in the history of this company – we always say to ourselves: "Take it easy, let's do our thing, but let's not be afraid and let's not break down". If we think about marketing activities, there are situations when nothing works. I think that the most important thing to do is to forget about it a little and try to move forward, but by testing, testing new things.

Here we try to test a lot of things. Sometimes it doesn't work out. We've launched products that didn't work out for us, to put it bluntly. We've done something, but we also always try to do it using the VP principle, i.e. do something simple, check if it works, if there's demand. But sometimes we overshoot.

That's why I think it's testing, but also not being afraid of what might happen and not breaking down if it doesn't work out, that's probably the most important thing.

However, purely strategically, when it comes to marketing, well, that's also an element. My kind of, basically, hobbyhorse or the thing that's most important to me is prices.