Why is the newsletter so important for e-commerce and your business?

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Not all emails are the same – differences between newsletter, mailing and e-mail marketing
There have been many myths about newsletters and email marketing over the years. These terms are often used interchangeably, which is a mistake! Although they are closely related, the differences between them are significant.

Mailing is mass and rather promotional in nature. Such messages are usually greece rcs data sent to databases not directly related to the brand. Their main goal is to reach people who do not yet know the store or company.

E-mail marketing is a comprehensive communication strategy with current and future customers of our company. Within this strategy, we will find various types of messages from mailings through cyclical newsletters to personalized offers directed to a specific person or group of people.


Newsletter and e-mail marketing for business (including e-commerce) is an ideal way to communicate directly with the user. You can safely say that you are then one-on-one with him, face to face .

If you want to develop this channel, it is not enough to send dry information with a promotional code from time to time. Nowadays, we expect personalized communication from brands, and e-mail marketing provides enormous possibilities for this .

Newsletters and email marketing can easily be combined with activities in other channels, for example for advertising targeting or remarketing.