What do I mean?

[sumaiyakhatun26]

MM: No, it's really an oversight. And that's why it's really important in this case that we check all payment methods and that events are triggered on different devices.

Google Analytics has also launched a new preview mode, the so-called debug mode . When we run our site in this mode, we can see all the events that are sent through our visit to the site to Google Analytics 4, along with all the parameters. Thanks to this, we can see in a very simple and transparent way whether these events are being sent correctly.

To sum up, here are the mistakes we don’t want to make:

measuring too much instead of focusing on what is really important,
measure wrong.
What does this mean?

If events are not triggered properly, then we will base strategic decisions about our company, canada rcs data our business on incorrect data. So with a high probability, these decisions may also turn out to be incorrect.

AJ: Okay, I see. My last question would be: Universal Analytics is very much tied into the Google ad ecosystem. Will this level of integration, exchange of events, using one with the other to better optimize ads already directly in the Google ecosystem continue or expand in GA 4?



MM: Exactly. Among the things that are a big advantage of the new GA 4 is a solution directly related to Google Ads. Namely, the ability to create a recipient list. In Universal Analytics, there was such an option, but here we get a powerful tool related to machine learning.