Average Cart Value – 7 Ways to Increase It

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Assuming you don't necessarily know this formula because up until now you've only relied on what Google Analytics shows you, fortunately it's easy to calculate:

Well, the average basket value is simply revenue divided by the number of transactions. So if your revenue is PLN 10,000 and the number of transactions, i.e. orders – PLN 50, then the average basket value is PLN 200.

And this is the indicator that we see directly or can build in Ads Manager or Google Analytics. And if we want to squeeze more from our current ads, target groups or simply increase earnings, this is the metric we should work with.






How to encourage people to buy more baskets? Check out my methods!

1# Free shipping over a certain amount


There are solutions, formats or tricks that, due to their universality, always work. cambodia rcs data If you are an entrepreneur yourself, an owner of an online store and you approach the various purchasing processes in which you participate analytically, then you certainly see more clearly, sharply, that certain tricks are universal.

And one of such elements is free shipping.

It is no accident that I allowed myself to introduce the subject of visual acuity, because when I talk to entrepreneurs, marketers, and salespeople, I notice that my interlocutors more often notice certain conventions or advertising tricks. And on this basis, they state:

No, it's trivial, everyone does it and certainly no one falls for it anymore.