Why is it worth doing?

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Apply exclusions
We should also immediately determine who we definitely do not want to reach with advertising. And exclude such groups from our targeting.



For example – a well-known anecdote. A few years ago, it was popular on Facebook for users to set a very original job position in the style of “The nobility does not work”. So it is said that when advertising was directed to these more affluent groups, people “employed” in this honorable place had to be excluded, because directing advertising to them would simply be a waste of budget.

This anecdote is a simple example of why exclusions exist and how they work in Facebook belarus rcs data advertising. However, this is just one application.

There's also one problem with interest-based groups on Facebook: they overlap a lot. For example, car enthusiasts are part of the even more general automotive fan group.

Similarly, in remarketing campaigns. From them, you should always exclude people who were active on your Facebook, Instagram and website in the last 30 days. Why? Because then your targeting will be much more effective and efficient.