Check out last year's data
Get a head start on your emails
Post your offers on social media
Add a Valentine's Day section to your website
Create Valentine's Day Gift Guides
Guarantee shipping and delivery before Valentine's Day
Offer free gift wrapping
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Add a last minute offer
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1. Check last year's data
If you used a POS system, you should have sales data from last year's period to help you forecast your inventory for Valentine's Day.
Sure, a lot has changed due to the current pandemic, but your data will continue to serve as a valuable baseline. Take the information you see and apply it to the inventory you’re going to order. You want to make sure you have enough inventory that you don’t run out, but not so much that you’re left with items you can’t sell.
2. Get a head start on your Valentine's Day emails
If you’ve collected your customers’ email addresses, be sure to send promotional emails as part of your email marketing strategy. Unlike the traditional holiday season, most people tend not to buy Valentine’s Day gifts very far in advance.
Start sending emails to your customers a week or two before Valentine's Day to attract early buyers, and send a final reminder on the day itself to encourage last-minute purchases.
3. Post your offers on social media
In addition to sending emails, post information about your special offers or events on your store’s social channels. Increase the number of posts by leveraging stories and using built-in tools like the Instagram countdown to your advantage.
Be sure to use Instagram’s in-app shopping tools or swipe up feature to drive traffic to your ecommerce site . You can also reward your most engaged followers with exclusive offers.
4. Add a dedicated section on your website
On your ecommerce site, add obvious nods to Valentine’s Day to encourage spending. For example, add gifts or other relevant items in a separate category on your homepage. Replace header images or site banners with Valentine’s Day-themed banners, especially if you’re running a limited-time sale. You can quickly and easily design Valentine’s Day graphics using pre-existing free templates with Canva.
5. Create Valentine's Day gift guides
Group your Valentine’s Day products in one section of your eCommerce site so that customers can easily click “add to cart” for the items. Similarly, you can offer your store in a way that your items are in one area and your customers can easily add multiple items to their cart.
6. Guarantee shipping and delivery before Valentine's Day
It can be disappointing when gifts don’t arrive on time. If you can guarantee that your items will arrive by February 14th, that’s a good reason to place more orders. Mention this guarantee in your Valentine’s Day email marketing campaigns as well as on your website.
7. Offer free gift wrapping
Gift wrapping is an essential part of the Valentine's Day unwrapping experience .
Offering free gift wrapping is not only a nice gesture, it’s also one that can encourage shoppers to purchase their gifts. People will appreciate the fact that you’re saving them time and money.