Updating Content on a Website

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Infographics. A modern and very popular type of digital content. It is a kind of visual diagram that helps to perceive the material, simplifies the understanding of complex things, presents statistical data in an accessible form, the dependence of some indicators on others, etc.

Meme. Great for posting on social media. Memes are easy to understand and add a humorous touch to published content.

Motivation. It is a picture supplemented with a motivating call or a phrase containing some valuable installation. Such graphics spread very quickly.

An article supplemented with optimized las vegas email list graphic content becomes more interesting, is better perceived visually, and therefore attracts more traffic.

Video content

This type of content is no less important than others. There are users who will glance at the text, but will watch the video with pleasure. Video content perfectly fulfills the functions of a modern Internet marketing tool, clearly demonstrating to the audience all the advantages of the promoted product.

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Here it would be appropriate to recall the proverb that it is better to see once than to read or listen to a hundred times.

Here, video, audio, and text are all used. According to 2019 statistics, 74% of traffic comes from users watching video content.

Interview. This type of digital content is popular among video bloggers. You don't have to look far for an example: Yuri Dud, known to many, invites guests, conducts interviews and publishes them.

If you think through your questions in advance and sometimes subtly provoke your interlocutor, you will get a dynamic interview that will captivate the viewer.

A format actively used in social networks is a viral video . It should be short, humorous and make you want to show it to your friends.

The main thing here is to find an unusual, perhaps even shocking idea that will not only interest you, but will make you watch the video again and even share it.

Participation in an event. A type of content similar to an interview, but not everything depends on you and you can’t always predict what will happen in the next second.

Here, personal charm, the ability to act in front of the camera, the ability to improvise and, in general, an understanding of the video filming process play an important role.

Congratulatory video. Most often, such videos are intended for viewing within the company, but not necessarily. Many share them openly, post them on social networks and other platforms.

The company will be presented in a favorable light by a video that shows a friendly, professional team, people who know their business and know how to work in a team.

Audio content

This section includes types of content that represent various audio materials in the form of music, interview recordings, podcasts. They are especially actively used on web resources of entertainment and educational focus.

The good thing about audio content is that you can listen to it while you do other things.

An excellent option to avoid wasting time on transport, which is especially important for Russians, because, according to statistics, people here spend an average of 2 hours a day on the road.

Corporate jingle. A short, simple, easy-to-remember phrase, combined with rhythmic, instantly recognizable music. Keep in mind that the words should mention your brand and evoke only pleasant emotions.

Podcasts. These are lectures, speeches and other events presented in audio format. Experience shows that podcasts are more effective than other types of content in attracting an audience.

Moreover, according to statistics, more than 50% of people interested in the material listen to it to the end.

Music selection. Actively used in social networks. You offer your visitors to listen to a selection of tracks that you like, or you rate new releases that have just been released. People will share a good selection and put it on their wall.

Advertising. This type of content is rapidly gaining popularity. An audio clip with your advertising can be embedded into the same podcast or added to a music selection, presented in a native form.