What caused this immediate lift in traffic? Was it the improved sitemap coverage, the better internal linking

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To accomplish this, we made two tiny tweaks to the overall UX: Added breadcrumbs throughout the app Added highly relevant "related questions" in the sidebar Breadcrumbs and related questions in the Moz Q&A forum. The old Q&A had neither of these features. Users who landed on a

question had no options to explore other questions. As a result, we suffered for years with a frustratingly high bounce rate and poor site engagement metrics. Results: Before and after the migration To be honest, I've never seen a migration quite like this.


Having performed many migrations, I did my best to prepare everyone for the most likely scenario: be prepared for a 15-30% dip in traffic for 1-3 months while Google processes all the URLs. In truth, nothing even close to that happened.


As you can see in the chart below, we actually saw an increase in traffic, nearly south korea gambling data starting at day one. Google Analytics chart showing an increase in traffic after the forum migration. In fact, in the two months after the migration, organic Google traffic to Q&A pages was up nearly 19% compared with traffic to all other pages.





or something else? We simply don't know for sure, but we do have a hint. As soon as we launched the new Q&A, engagement numbers shot through the roof: Higher time on site Lower bounce rate More pages per session Engagement metrics for the new Moz Q&A forum. In short, users seemed to be much happier and more engaged with the new experience.


Could the improved user engagement have helped rankings? Again, we don't know. Google is rather tight-lipped about how it may or may not use



user click signals for ranking purposes, but we do have our suspicions. Moving to the future We're still continuing to improve the Q&A experience. Most notably, we're working to prioritize speed improvements, especially in light of Google's work around Core Web Vitals. Regardless, this was definitely a delightful migration where we didn't experience a traffic drop — not even for a single day! Perhaps if you vastly improve your user experience, site architecture, and SEO best practices, migrations might actually lead to a quick net win.