Google takes into account the topical relevance, authority, and naturalness of links, and also considers it important

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Link factors
Having links on other trusted resources signals search engines that your site can be trusted. This is important for both systems, but the approach to evaluation is different.

Of great importance to Yandex are:

authority of resources;
thematic relevance of links;
the diversity of their sources.
:

how much time does a visitor spend on the site after clicking on a link;
what pages are opened;
how fast does the site load;


Uniqueness of content
It is important for both search engines, but the approach uk consumer email list to evaluation is also different. Google pays more attention to the quality and updating of content. If Yandex can pessimize a site for errors and typos, then Google is more loyal, the main thing is benefit.

Yandex checks content for uniqueness. However, we have repeatedly noticed that many resources in the top Yandex search results have a similar appearance - elements and content are copied from site to site. In Google, this is less common.



Commercial factors
Factors by which the search engine identifies a page as commercial. Such pages have little text, but include: products, if it is a listing, prices, choice of region - everything that promotes a purchase. Yandex is more commercialized and gives preference to these factors. At the same time, in Yandex, for a number of topics, even being in the top 3 or top 5, it is difficult to get traffic - the entire first screen is filled with services and aggregators of the search engine itself.

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