Difficulty finding a full shopping cart

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As a rule, the visitor makes a purchase decision on the order formation page. The client goes to the basket, looks at the selected product again, compares prices and makes sure that his choice is correct. Therefore, it is necessary to provide the user with the opportunity to freely proceed to the order formation page.

12 Ways to Minimize Cart Abandonment

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The trash can icon should be healthcare email list visible

The "Cart" button is one of the CTA elements, so the same requirements are imposed on it as on other site icons: its design should not blend in with the overall design of the resource, it should be large and bright.

The icon should be placed in the upper right corner of all pages of the online store. This is a generally accepted rule, so the buyer will look for it in this place.

Use the default design for the Cart button

To avoid an abandoned cart due to a negative perception of the icon, do not experiment with its image, use any words or symbols. Standard icons with the appropriate text are perfect for this.

A good option that some online clothing stores have started to practice is to depict the checkout page as a bag or package.

Invalid coupons
Research shows that 27% of abandoned carts are caused by customers failing to find a discount coupon during the checkout process.

There is no denying the fact that coupons are one of the most popular and effective ways to stimulate sales, which is very beneficial for e-Commerce businesses. However, there are times when promo codes only do harm.

Invalid coupons

Imagine the state of a user who has spent several hours to find the desired coupon, which in the end turns out to be completely useless. Naturally, he will be angry and disappointed. Most likely, this customer will leave the site of the store that promised but did not provide him with a discount. It is unlikely that he will ever want to experience such negative emotions again, which means you will have another abandoned cart and a dissatisfied visitor.

If a field for entering a promo code appears on the order payment page, most customers stop placing the order.

It is quite easy to explain such behavior: having learned that they can use a coupon and get a discount, the client will start searching for it on the Internet. Quite often, these searches are unsuccessful and clients refuse the transaction, and sometimes they simply forget that they need to complete the purchase.

In addition, the promo code entry field may lead customers to believe that they are about to enter into a bad deal because they cannot get a discount. From all of the above, we can conclude that whatever aspects of the transaction cause the customer to experience negative emotions, this leads to their departure.