Do Modern Websites Always Need Widgets

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MailChimp is useful for collecting email addresses of customers. It creates a subscription for sending interesting promotions, exclusive offers, so that people visit the site again.

The form has various designs, a set of fields with the ability to delete unnecessary ones, a customizable confirmation link in the letter, text block adjustment, etc. The free version allows up to 2,000 recipients per month.

uCalc — calculator

Users like the ability to calculate the amount of a future purchase themselves, so they are willing to use the online calculator and because of this, they spend more time on the site.

uCalc — calculator

There are two types of calculators. In the first case, no real calculation is made, but only the order parameters are found out. This data goes to a live specialist who calculates the cost of the purchase, calls the client and names the price. In the second case, we are talking about real calculators that immediately calculate the cost and give it to the user.

uCalc is the second type of application. To display the correct price, it requires setting up a formula. It can be used to calculate the cost of a taxi ride, insurance, delivery of rolls, pizza and other takeaway dishes, manufacturing and installation of various items according to individual sizes such as stretch ceilings, plastic windows, etc. The calculation results can be duplicated by email. The free version contains three projects and a maximum of one hundred electronic notifications.

Paid services
Companies with good turnover and businesses that have financial capacity use widgets with a large set of functions that are available in paid services. They also have a trial, that is, a free version, but usually its validity is limited to several days or a maximum of one month. At the same time, it contains a limited number of functions.

JivoSite — chat

The chat allows both operators and automatic communication with web resource users, answering key customer questions. Moreover, you can talk to potential buyers directly from the search results page in Yandex: the start conversation button is located next to the web resource name. This is what sets JivoSite apart from other services. Plus, it has a callback function.

JivoSite — chat

The free version allows only five operators graphic design email list to talk and does not involve collecting customer data. The professional version costs 592 rubles per month.

Perezvoni.com — callbacks

Perezvoni.com is an intelligent widget that analyzes user behavioral factors. It identifies the moment when a person is about to leave the site and immediately shows him the "Order a call back" form. When the client enters a phone number, the program transfers the call to the operator and records the conversation in order to analyze it later.
: An Analysis of the Pitfalls
Widgets help the site work more efficiently from the point of view of the owners and conveniently from the point of view of the users. But they should be chosen thoughtfully, based on the set goals, and not because of fashion or because competitors have implemented this or that application on their web resources. You should be aware of whether a specific function is really necessary for the target audience. If the functionality is really required, then you should not take the first application you come across. It makes sense to test it, then optimize it for your tasks, apply new forms of communication with clients - in general, use not only the basic version.

This approach will help you use the widget as efficiently as possible.

Online consultant
It is a real-time chat. Its settings are quite flexible, there is analytics like RedHelper, LiveTex, JivoSite and similar.

An online consultant will answer questions from those clients who need help but cannot or do not want to make a call. The reasons for such behavior may be different: someone cannot talk at work, others are simply too lazy, others do not call because they will have to leave a phone number or it will be determined automatically, and they would not like to because of potential spam, etc.

Developers of online consultants say that their application increases sales conversion by at least 20% and at most 50%. However, practice shows that these figures are conditional, and this is not always the case.

An online consultant is not required for everyone

A year ago, an online consultant persistently offered his help on almost every web resource. It all started with online stores, and then the wave of online consulting swept over all other sites.

Nowadays, this application is treated more calmly. The emphasis has shifted to competent usability, useful information, and convenient navigation. The development of a web resource aims to enable clients to independently study all the information. Accordingly, the web resource is worked out to the smallest detail so that minimal consulting assistance is required. This is the direction in which large Internet platforms such as Ozon, Wildberries, Citylink, and others are developing. The online consultant on them is used mainly as a support service. But even in this capacity, they are fading into oblivion, because on a resource where everything is clear, understandable, informative, and convenient, you can do without online consulting at all.