How important is benchmarking in digital marketing?

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Benchmark can be translated as “reference”. In practice, it is a market analysis process that takes one company (or more) as a reference to analyze the competition and its positioning in the market.

To avoid falling behind the competition and not missing out on new developments, benchmarking is a solution for finding inspiration to direct and develop your business, ensuring its success.

So, keep an eye on your competition, but be careful not to copy what your competitor is doing. The idea of ​​benchmarking is to observe your competition and improve on what you already do.

What are the advantages of benchmarking?
Benchmarking is an advantageous way to gain insights from your competitors. With it, you can:

Follow market trends
Identify points for improvement
Set realistic goals and targets
Identify your differences
Innovate
How to apply benchmarking in digital marketing?
The benchmark strategy is useful for companies in all segments, regardless of their size. For this reason, it is important that your company's marketing is aligned with the application of this strategy.

Benchmarking in digital marketing is even more necessary south korea whatsapp data because it is a very dynamic market. Transform what already exists into something better. By benchmarking in digital marketing, you can identify the strengths and weaknesses of your competitors and plan actions to improve your business.

So, first of all, you need to analyze your own company to find the points that need to be improved and define what will be analyzed. Only then look for companies that can serve as a reference.

Use competitor analysis tools. They can help you monitor your competition by providing a series of digital marketing indicators, such as: visit duration, traffic information, bounce rate, data provided by social networks, among others. Some examples of online marketing benchmarking tools are: Semrush, Google Page Insight, Alexa, LikeAnalyzer, SocialMention, Buzzsumo, Klou, etc.

Take the opportunity to create a table to compare the actions and attributes of the chosen companies. The goal is to compare and analyze all the information you can get and see what can be used to improve your business. The secret is to discover the weaknesses and strengths of your competitors, as well as your own. This way, you can plan your company's digital marketing within your reality and achieve better results.



As you can see, benchmarking is a way of thinking differently, staying on top of trends and innovating. A good analysis of your competitors’ data can ensure the success of your business both inside and outside the digital world. Want to get ahead? Talk to Agência R8.