A poorly defined goal is: “Increase product awareness.” Although it’s relevant and may seem attainable, it lacks specificity, a time limit, and isn’t measurable, so you’ll never know when you achieve it.
SMART goals set you up for success.
Find your blogger (and their contact details)
Also known as prospecting, this is the part where you search for bloggers and influencers in your niche who would be a good fit for you and your brand. There are various ways to do this, and we’ll tackle the few most common ones.
First, you can set up Google Alerts for a target keyword. For example, if jiangsu mobile numbers list you create one for an “organic skincare routine,” you’ll receive an alert whenever new content containing that keyword appears online.
Screenshot of Google Alerts
Screenshot provided by author
You can customize your alerts with the dropdown menu (“Show options”) and have them sent to your email address.
Google Alerts Advanced menu
Screenshot provided by author
Depending on your alerts, you can examine the results and decide whether to contact the bloggers about collaborations.