And here is an example of how it may look if we were working

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Content strategy framework Our content strategy framework is designed to provoke ideas that are tied into the themes and topics that are most important to the brand that you’re working with. It also helps you understand which content formats are available to you and what the associated KPIs should be. The last point is important because whilst links may be the focus, a great content campaign will add much more value and this should be acknowledged. For example, a campaign may also help you drive referral traffic to your website which could have value.


On the flip side, this framework also helps you demonstrate that some content morocco gambling data campaigns will not lead directly to leads or customers — something that can be a common misunderstanding with some stakeholders. Using this framework lets you be explicit on what the primary KPIs for the campaign are, and when driving direct customers or revenue isn’t one of them. Here is the framework itself, along with pointers for what each line means: Diagram of the content strategy framework.


with a company who sell products to help you get a good night’s sleep: Example diagram of themes, topics, formats, and KPIs. Whilst this won’t define every single topic, it gives a solid starting point and importantly, keeps your ideas focused by making sure that they fit within the overarching themes and are linked to the right KPIs. Audience pain points framework Another methodology that we use at Aira revolves around the pain points of our client’s target audience, then connecting those pain points to solutions that the client can provide or create.


There are three parts to this framework: Audience: we work with the client to determine their core target audience for their products and keep this as tightly focused as possible on who they want their content to get in front of. Pain points: we carry out research on this audience to understand what their main pain points are when it comes to the service or product that the client is offering. Solutions: this is where we look at how the client currently solves these problems with either their products, services or content.