Create a product according to the needs and capabilities of users

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To do this, it is essential to analyze, understand and assess their attitudes and behavior.

The human mind has no limits, it is true, but it is also a reality that trying to understand it has been an ancient task that has managed to provide us with some study methods that provide us with certain tools that, when put into practice, allow us to understand a little about the mentality of each person.

One way to make our users' experience on our website truly enjoyable must come from a study of some opinions, behaviors or, why not? Both.

Some of these tests to study the things that users comment or consider about a topic are: card sorting tests , which reveal the classification of some articles on the web, giving us the direct mail mortgage marketing possibility of, for example, organizing our navigation menu.

Furthermore, tools such as interviews, focus groups and surveys are very useful when evaluating users' needs and ideas.

Platforms such as optimalworkshop and uxline allow you to perform any of these tests in an interactive and efficient way.

[Tweet “According to Dave Cooksey, “if the user is not part of the process, you are not doing UX”]

Testing the design:
This is successfully achieved by conducting user studies and tests.

Conducting a study of our users with some of the evaluation tools on the web allows us to fully develop our design. Some of the most common methods are:

Usability studies in laboratories
ethnographic field studies
creating a participatory design
proof of concepts
desirability studies
click analysis, A/B testing
UX studies
studies of true intention
intercept surveys.
After analyzing the results of any of these tests, you will be able to determine the aspects to improve, the faults to eliminate, and the content you will keep on your website .

Finally, it is necessary that when you complete any of these research processes, you go back to the beginning and put it into practice again, so you can point out any existing flaws and improve them as many times as necessary.

Business Cases
As you can understand, the number of companies that have optimized their websites after having used a UX study on their structures is incredibly huge.

Notable examples include:

Virgin America


The American airline Virgin America has managed to create interfaces in which its users can feel more comfortable when browsing its site and, above all, booking low-cost flights, an aspect that previously seemed a bit crude or hostile.

By placing simpler sections and placing the information that had the greatest impact on their clients at the top.



Airbnb




Airbnb, the platform responsible for offering a wide range of accommodation options around the world, has restructured its content, allowing its users to increase their confidence and become closer to their hosts.

To do this, they implemented a contact option where it is possible to interact directly with the hosts available on the website.



World of Warcraft




The world of video games also enters this group of successful cases of user experience studies, as is the example of World of Warcraft, a virtual game that in its beginnings was considered a digital entertainment platform emphasized with a cult following.

Today, after strong technological innovation in UX , it managed to become popular as one of the favorites among millions of video game consumers.



PokerStars




The betting and gambling website Pokerstars has millions of registered users, but it recently launched a new version of its structure that offers an improved experience for those who love virtual table games who enter the platform.

[Tweet “UX Design, the way we rethink a website based on user experience”]

Conclusion
It is clear that UX research has become one of the most effective methods in web development to effectively turn users into end customers.

Although this method is very common especially in the United States and Europe, it is becoming very popular in Latin America.

Therefore, it is not surprising to see that many of the websites registered in Latin American territory have adapted their structures or improved the quality of interaction to provide more vivid and comfortable experiences for each user.

The truth is that if you haven't yet taken this type of analysis into account, the time has come, so start considering how your users feel about the current state of your website? And focus on optimizing your site to attract potential end customers with a new structure focused on UX design.