Considerations for B2B and B2C customers
Posted: Sun Dec 22, 2024 8:42 am
ffort and higher cost associated with setup and implementation is not an ideal choice for small to medium sized companies.
However, if we view this purchasing choice through the “motivation optic” we can see that purchasing Salesforce is often driven by a desire to reduce risk by purchasing the most popular CRM solution. As well as the desire to gain admiration from peers who assume that a certain level of customer has been reached if a business chooses to purchase Salesforce.
Establishing relationships with your new customers’ can also d australian business email list epend on whether they’re B2B or B2C.
B2B customers
For B2B customer this can include personal and often some hidden motivations such as:
Avoiding risk
Avoiding inconvenience
Gaining praise
Gaining power
Having fun
Making profit
These are then often communicated as more practical motivations such as:
Achieving a return on investment, either immediate or long-term
However, if we view this purchasing choice through the “motivation optic” we can see that purchasing Salesforce is often driven by a desire to reduce risk by purchasing the most popular CRM solution. As well as the desire to gain admiration from peers who assume that a certain level of customer has been reached if a business chooses to purchase Salesforce.
Establishing relationships with your new customers’ can also d australian business email list epend on whether they’re B2B or B2C.
B2B customers
For B2B customer this can include personal and often some hidden motivations such as:
Avoiding risk
Avoiding inconvenience
Gaining praise
Gaining power
Having fun
Making profit
These are then often communicated as more practical motivations such as:
Achieving a return on investment, either immediate or long-term