However, if we view this purchasing choice through the “motivation optic” we can see that purchasing Salesforce is often driven by a desire to reduce risk by purchasing the most popular CRM solution. As well as the desire to gain admiration from peers who assume that a certain level of customer has been reached if a business chooses to purchase Salesforce.
Establishing relationships with your new customers’ can also d australian business email list epend on whether they’re B2B or B2C.
B2B customers
For B2B customer this can include personal and often some hidden motivations such as:
Avoiding risk
Avoiding inconvenience
Gaining praise
Gaining power
Having fun
Making profit
These are then often communicated as more practical motivations such as:
Achieving a return on investment, either immediate or long-term