SaaS startups spend the lowest on email marketing and the highest on PR.

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According to a SaaS ROI (return on investment) report, most businesses spend the lowest on email marketing (approximately between US $1k-3k). They also spend the most on public relations (between US $10k-50k).

Surprisingly, they saw a 201% ROI on email marketing activities and a 62% ROI through PR activities. They also saw the highest ROI through thought-leadership SEO (around 748%), and this activity costs them anywhere between US $7.5k and $15k.

9. They also commit to email marketing campaigns for longer (4+ years) and expect quicker results from SEO, SEM, and PPC ads (3–6 months).
The same report also found that SaaS companies commit romania mobile numbers list the longest to email marketing, the lowest to basic SEO (for around three months), and SEM/PPC activities (between 3–6 months).

Time commitment for different marketing channels
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10. Most SaaS businesses spend under a thousand dollars annually on marketing tools.

Reports indicate that 35.4% of SaaS businesses spend under a thousand dollars annually on marketing automation tools, mainly because many tools offer freemium business models.

The study also found that 34.5% of them spend between $1000 and $10,000 annually. 25.7% of them spend between $10,000 to $100k and 4.4% of them spend more than $100k.

However, if we look at the spending on content marketing (as an activity specifically), we find the following:

24% of SaaS businesses spend between $5k-$10k monthly on marketing;
22% of them spend between $3k-$5k monthly;
18% of them spend between $1k-$3k monthly; and
17% of them spend under a thousand dollars on monthly marketing activities.