Bankia – Let’s keep working

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Bankia seeks to 'reconcile' itself with society and public opinion, and its marketing strategy for banks is the key to this. This brand has used storytelling to leverage its proposal 'Giving the economy a wind'. Through real cases, stories with names and surnames, the entity showed business projects financed by the bank.

Likewise, social media was used to carry cell phone database out its financial marketing strategy . Having a presence on social channels forces them to listen to their audience and always respond.

In this regard, Bankia has launched a blog to try to reach its audience through attractive content of interest to customers and shareholders .

A good financial marketing strategy helps build trust and loyalty.

The key to all these financial marketing strategies is to build trust and loyalty . Through the hashtag #SigamosTrabajando the company is achieving this:

“Easy things don't push us to overcome them to show what we are capable of. And yes, earning your trust will not be an easy challenge, but we only know one way to achieve it.”


BBVA Continental – Feeling in love
BBVA Continental's advertising campaigns are becoming more and more creative. In fact, they have made the bank number 1 in advertising recall . In addition, its marketing strategy for banks, implemented in its digital channels, has taken the company to the top.

One of its main communication channels is Facebook. Through this well-known social network, BBVA Continental has increased its level of engagement . All of this thanks to the financial marketing strategies that they have developed and applied. One example was an alleged “mistake” in the publication of the community manager on the social network.

The message was supposedly dedicated to her partner on the occasion of celebrating five months of relationship. After an hour of comments, without response, the company said that it was an error by the employee, and took the opportunity to promote the Pisco Spirits of the Winning Account.

What was the result of the “mistake”? The post got over 3,500 likes in just 12 hours, was shared 400 times and got 600 comments. In addition, other media outlets covered the post .

Without a doubt, this is an excellent example of financial marketing. It was a well thought-out and organized strategy that went viral on social media and spread to other digital media.

Rimac Seguros – Create a vehicle insurance tailored to your needs
Rimac has not always been a digital brand, but today it uses social media such as Facebook and Twitter to communicate with its target audience. In this way, it strengthens its brand presence without using these media for commercial purposes , but rather to generate engagement and reinforce its reputation.

One of Rimac's most successful campaigns was the incorporation of a landing page that allows users to create and purchase customized vehicle insurance. What were the results? Sales skyrocketed: in a day and a half they managed to sell the same amount they sell in a week.

This was the first digital marketing campaign that the insurance company did for a specific product , but the results were positive.

Financial marketing example
BCP Credit Bank – Shared Mortgage Credit
BCP is another good example of implementing effective marketing strategies for banks. This bank uses social media as one of the main means to communicate with its audience .

In 2015, BCP posted a message on its social media to celebrate Gay Pride Day. However, this message was not well received by the community and received a lot of criticism, which led to a corporate crisis.

Despite the above, in 2016 the entity again sent a greeting to the LGBT community through its social networks, but this time it applied a different strategy:

The message was first sent to a group of influencers, many of whom belong to the LGBT community, and other opinion leaders.
It was sent by Walter Bayly, General Manager of the bank, which demonstrates a commitment from senior management to the audience.
Along with the message, the name of a product offered by the bank was promoted: Shared Mortgage Credit for couples regardless of sex.
These actions demonstrate how social media can be used to gain the attention of a target group and enter a new market . You can watch the campaign in the video below.



Western Union – An American Dream
When your target audience is already familiar with your brand, your marketing efforts become more valuable . Western Union’s (WU) “American Dream Sweepstakes” campaign does just that.

Over the course of a year, WU ran a social media campaign to identify real, modern-day Americans’ dreams. They were interested in things like college tuition, debt relief, and home down payments — things that Western Union was able to offer as prizes.

Like Kabbage's business-oriented Help Your Customer Grow campaign, this wasn't about a product offering, but about the shared values ​​of a target audience .

It's also worth noting that it was a huge effort. One Tweet doesn't make a marketing campaign, but as this campaign demonstrates, efforts across social media and online communities can offer very real rewards.

Conclusions
The number of online shoppers is increasing by more than 100% each year. This means that you have a great opportunity to design and implement online marketing strategies to attract a large part of these consumers and guide them through the purchase cycle.

In the 10 examples of financial marketing campaigns that we present to you, you will be able to find a good marketing strategy for your different communication channels , which will help you create an online reputation and, of course, reach your target audience.

In addition, you must pay close attention to content marketing, a formula that cannot be missing in a good digital campaign.

Your content can be any material that offers real value to your visitors, but also includes promotion of the services you offer . This way, your brand will be more trustworthy and therefore make you more credible as an interlocutor for future interactions.

Another element that must be absolutely present in your financial brand's promotional campaign, of course, is social media marketing .

The correct use of your social platforms will allow you to exponentially improve the level of customer service, as well as the funnel that leads from the request for information to the conversion.

Don't forget about SEO!

Finally, a good financial marketing strategy cannot be done without a careful study of the interests and needs of the target audience . It should also help you rank high in search engine results.

Geolocalized searches for particular services, for example, will direct your customers to branches in that particular territory.

Here are some strategies we've compiled from the 10 financial marketing examples that will help you create successful campaigns. But if you don't know where to start or simply need advice and guidance on the topic, there are plenty of marketing companies that can help you with your content and SEO needs .

These companies are trained and have the experience to put together a creative and imaginative marketing campaign for banks that will make your customers always remember you.