This is when a product is simply resold without any additional actions

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Sale of goods for the implementation of production and economic activities (PEA) of the enterprise. For example, cement for a construction company.
It is important to understand that the company you would like to make your client is already buying these products from someone else, because without them it will not be able to carry out its commercial activities.
Within the framework of such a B2B sale, competition can occur in the following aspects: the choice of solution (for example, plastic or metal) and the choice of company (the reliability of the supplier directly affects the buyer's profit).

Important: if the example is relevant to your situation, you should pay attention to what percentage of the cost of your product is included in the cost of the client's product. As practice shows, if it is higher than 20%, then you need to strengthen the additional value of the offer (i.e. the product) from the position of how much the value of the potential client's product will increase if he switches to your raw materials, so as not to compete only on price.

Sale of goods for administrative and management russia consumer email list activities. Of course, we are talking about paper, pens and other consumables.

It is worth considering here that the decision on such a purchase is usually made by the secretary, if there are no tenders.

Since secretaries are not spending their own money, and these expenses make up a small part of the company’s cost structure, the determining factors in choice are the range and service, since it is easier to place an order in one place, and you always want it to be delivered “yesterday.”

Resale product.

When working under this scheme, it is worth paying attention to your competitiveness and evaluating the offer as objectively as possible according to the following criteria: the presence of a limitation in the form of a minimum order volume, assembly and shipment time, discounts on order volume, the possibility of providing a deferred payment, marginality, unique properties of the product and its quality, demand for the product, awareness of the company and brand, additional marketing materials.

Why? To find the sagging areas and strengthen them.