Basic knowledge and points to note for operation are also explained

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The first thing to consider is who you are sending your email newsletter to. For BtoC, narrow down your target audience by age, gender, and region, and for BtoB, narrow down your target audience by occupation, position, and company, and then target appropriately. Narrowing down your target audience will increase the rate at which your email newsletter is read. when When you send your email newsletter can have a big impact on your open and click rates.


For example, in the case of B2B targeting business czech republic telegram database people, sending it in the early morning, midday, or evening will make it more likely to catch your customer's eye. On the other hand, for B2C, it is recommended to send it at noon or during the relaxing time after dinner (around 7-8pm). If you don't send it at the right time, it will get buried under other emails and there is a higher chance it won't be opened, so be careful.


What Consider "what" you want to provide to your customers, or "what kind of content". The information required will change depending on the purpose of the delivery and the target audience. By doing the right design in advance, you will be able to provide content with a consistent direction. How much Another important point is how often you send out your e-mail newsletter. Specifically, this refers to how often you send it, such as once a day, three times a week, or twice a month.