In its early days, TikTok was famous for dance challenges and niche content. Today, it is one of the most used platforms worldwide, where you can find out news, learn, and relax. Of course, brands do not ignore the opportunities for promotion on TikTok: in particular, we are talking about cooperation with influencers.
According tostatistics, 51% conduit cn cell phone number list of marketers say they got higher-quality leads from working with influencers. At the same time, ROI increased by 11%. Let's recall the Silpo supermarket chain: their "Price of the Week" promotion is natively promoted thanks to popular culinary and entertainment blogs on TikTok. Don't know how to check a parcel on Nova Poshta? Well, a blogger will help you with thisne.po.adresy, who will be happy to check the sofa, the vacuum cleaner, and the spinning rod.
As of 2022, there were registered on the social network12 millionaccounts from Ukraine. Half of them are young people aged 18 to 24. We think it goes without saying that any modern brand should keep its finger on the pulse and its fingers on scrolling the TikTok recommendations feed
So, if you are planning to master the TikTok space and collaborate with bloggers in the near future, then we recommend reading the article. Today we will find out what the cost of cooperation with Ukrainian TikTok influencers is, what integration formats exist and how to choose the right one.
Read also : How TikTok's Algorithm Reads Your Mind - Ranking Factors in the Popular Social Network
Why is influencer marketing effective for TikTok?
More than half of Gen Z users use TikTok, and Gen Z is twice as likely to make a purchase decision based on recommendations from influencers. If your target audience is young people, then TikTok influencer marketing is the way to go.
Today, many Ukrainian and world-famous brands take advantage of cooperation with influencers. If you doubt the effectiveness of such measures, then you may be convinced by the following facts:
Gen Z hates the feeling of being sold to, and young people react negatively to brands that approach them through traditional advertising methods.
According to statistics , 88% of Generation Z and millennials learn about new products and brands through social media. Two-thirds of these users follow influencers and follow their recommendations.
Influencers are a great way to engage with your target audience: 66% of consumers aged 18 to 29 trust them. In addition, bloggers know how to create a viral video that will definitely “go” with the audience. As a result, your brand will receive better visibility and recognition.
Influencers are natural marketers. And while most influencers don’t have a degree in marketing, they know how to create quality content. The thing is, TikTok influencers are usually part of the same demographic as their followers. So, similar interests help them create relevant content and deliver the right messages.
Collaboration with TikTok bloggers: what formats are there and how to find a suitable influencer?
TikTok influencers are users of the platform whose videos have a large reach. Influencers usually gather around themselves a community of fans who listen to the opinions and recommendations of the blogger. According to estimates, there are about 15 million influencers in the EU countries, and most of them are representatives of Generation Z.
There are the following formats of cooperation with TikTok influencers:
direct advertising of a brand or product in a video;
advertising a product using a popular sound/trend;
advertising the product by launching unique hashtags and challenges;
reviews, unboxings, reactions;
ambassadorship;
conducting live broadcasts or video duets with bloggers;
native advertising thanks to lifestyle formats.
Each of the cooperation formats is unique in its own way, but its effectiveness will depend on many factors. Thus, it should be remembered that advertising content should harmoniously complement the blogger's daily activities, and the product itself should meet the interests of the audience. As practice shows, videos filled with live emotions are most often included in recommendations: reactions, reviews, challenges. Therefore, it is not always necessary to write a clear scenario for advertising integration: allow the influencer to show his creativity to the maximum!
If you have decided to collaborate with an influencer, but do not know how to find him, then you can use several options:
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