To use this model, you’ll need at least 15,000 clicks and 600 conversions in 30 days. And to continue using the model, you’ll need to maintain 10,000 clicks and 400 conversions for 30 consecutive days.
Quite costly!
Google Ads vs. Google Analytics Attribution australia phone number library Models: Which One Is Right for Your Campaign?
Google-Ads-Google-Analytics-Attribution-Models-Which-Is-Right-For-Your-Campaign
Now that you have a clear picture of the six different attribution models and what they can best serve, it’s time to choose one based on your campaign.
To do this:
Select the tools tab from your account dashboard.
Under Measurement, select the Conversions page.
To change attribution settings for a campaign, you need to select individual conversion actions. From your list, select the correct conversion action that you use for a specific campaign.
From here, edit the campaign settings to access attribution modeling.
Finally, select the attribution model you want. Here you can also see if you are eligible for data-driven modeling.
Click OK, click save, and you're ready to use your new model!
Want to take attribution modeling a step further? Just like in Google Analytics, you can compare different models directly in Google Ads to see how your campaigns, ads, and keywords play a role in the buying process.
Select Search attribution from your dashboard. On the left, select attribution modeling. You can also run attribution reports here that test each model individually to see how it impacts your data. This is a great step to help you decide which model is right for your overall campaign goals and business needs.