Benefits of using a CRM system for email marketing

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Download the document Successful examples of CRM initiatives in "Synergy!" implementation cases Successful examples of CRM initiatives in "Synergy!" implementation cases As mentioned above, it is important to consider CRM measures that suit your company from various angles. The following are representative examples of the measures mentioned above in our "Synergy!" service. Case study of improving inquiry forms: Hankyu Hanshin Properties Co., Ltd. Example of email distribution (step email): Alpen Rose Co., Ltd. Example of using customer data for ad delivery: Double A Co.


Hankyu Hanshin Properties Co., Ltd. Previously, Hankyu Hanshin Properties china telegram database limited the number of items on their inquiry form, with the idea of ​​"allowing customers to feel free to contact us." As a result, the number of inquiries steadily increased, but the amount of customer information they could obtain was reduced, leading to a situation where "customers' needs were not understood until they heard the details over the phone.


" Hankyu Hanshin Properties' strengths were "the ability to make proposals that meet the needs of customers and courteous customer service," so it was a blow to them that the amount of information they could obtain was reduced and they were no longer able to make proposals that were tailored to the customers' needs. Therefore, they decided to accept a decrease in the number of inquiries and revise the form, aiming to improve the quality of customer service for each inquiry.