Can be used to develop customers

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To improve this, it is effective to send "segment emails" that deliver the "one to one" information that customers need. The key to segmenting emails is to divide the content according to attributes such as "place of residence," "gender," and "age," as well as behavioral history such as "purchase history" and "number of visits to the store." For example, in the case of an e-commerce site, sending emails according to a customer's purchasing history will increase the open rate because it will be easier to provide users with the information they need.


Promote customer behavior with step emails Step emails venezuela telegram database are useful for encouraging customers to make purchases or make regular purchases. As mentioned above, step emails are a measure to send emails on a short span according to a schedule, and are effective in encouraging customer behavior. For example, step emails are often used to encourage customers to purchase a book or regular purchase after they have purchased a trial product. By repeatedly providing information to customers in a short span of time, the customer's motivation to take action gradually increases.


For this reason, step emails are also well-known as a measure for "F2 conversion," which turns customers into repeat customers. For more information on F2 conversion, please also refer to the following article. What is F2 conversion? Explaining the importance of acquiring repeat customers and tips for increasing F2 conversion rates What is F2 conversion? Explaining the importance of acquiring repeat customers and tips for increasing F2 conversion rates Re-engage with dormant emails "Dormant customer rediscovery emails" are a measure to send emails to dormant customers who have not had any contact with your company for a long time in order to re-establish contact.