Do you know which marketing tactics are working for your organisation?
In this article, we’ll explain key marketing principles and show you how to outline a plan. This will help you spend your marketing budget more strategically – and get a higher return on your investment.
If you feel your marketing isn’t driving the nigeria rcs data results you want, it’s often because of the following:
You’re not speaking to the right people
You’re not talking about benefits
The return on investment (also referred to as ROI) is not being tracked
Your message isn’t consistent, or it’s repetitive
Your campaign didn’t start early enough
Putting together a marketing plan can help avoid the above as it brings all your marketing tactics together in one place, so you see what you’re planning to say and where.
Best practice – the hybrid model: digital and offline
The image below shows what your marketing plan might look like. At the top, you’ve got your new programme or campaign – for example, an event you’re planning – followed by ‘Digital’ and ‘Offline’. Beneath these are the different marketing activities (these can be changed depending on what marketing channels you have set up).