4. Create Useful Real Estate-Related Calculators

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3. Create a Real Estate Blog
This is another great way to optimize your site for local SEO. Just pinpoint the specific keywords your target audience searches for, then publish articles about these topics.

For example, you might find that your potential clients regularly search for phrases like “How much does a home inspection cost?” or “Best neighborhoods in [Your City].” If so, write blogs about those topics.

This begs the question, how do you find the right keywords? Free tools like Ubersuggest and Google Analytics will help. If you really want to invest your resources in this area, paid tools like Semrush and Ahrefs will provide all the keyword-related data you could ask for.

At the end of the day, blogging allows you to drive traffic to your site, demonstrates your expertise to homebuyers, and builds trust with future customers. But it’s only one of the content marketing channels available to you. Let’s talk about another.

This real estate marketing tip is a little out of the box—but that’s guatemala telegram data what you need if you want to stand out. (It's also a strategy we use here at Close!)

Instead of just writing a blog post about topics like “how much house can I afford” or “how to save money for a down payment,” build a tool that can give users the answer! They can be gated to gather leads or SEO-optimized to drive traffic to your website. Here are a few ideas:

Rent vs. buy calculator: Help users decide whether it's more financially advantageous for them to rent or buy a property, considering factors like rent costs, mortgage rates, and expected duration of stay.
Property value estimator: Provide a tool that lets users estimate the current value of their home or a property they're interested in selling. This can help generate leads from potential sellers looking to assess their property's worth.
Closing cost calculator: Help potential buyers estimate the closing costs associated with purchasing a property. Users can input information such as the purchase price, loan amount, and location to get an estimate of closing expenses.
Property tax estimator: Provide a calculator that helps users estimate property taxes for specific properties or regions. This can be particularly valuable for buyers interested in understanding ongoing costs.