Whatever platform(s) you choose, make sure you have the resources to maintain and manage them. Social media accounts that have little or old content on them can have a negative effect on how your organisation is perceived.
Getting started: What should I post?
With so many options available, you may find it challenging to decide what to post on your social media accounts.
Although it’s a good idea to plan your social media myanmar rcs data posts in advance if you can, spontaneous posts often perform very well as well – so don’t overthink it. Take a quick photo with your phone, add a short caption and post it in seconds. Not sure if it’s post-worthy? Use Instagram or Facebook stories to post images or videos that disappear off your feed in 24hrs.
“With Instagram, we have found that posting what we do in the pool, such as sets or swimmers doing fast swimming, really helps drive interest.“
Here are some content ideas to try:
Posts about promotions/offers, free trials, open days, etc
Links to your website and interesting news articles relevant to your sector
Photos and videos from training sessions (make sure you have permission from athletes and parents)
Weekly training highlights
Special mentions for athletes who are doing well
Staff introductions and updates
Talk about national days, sporting events, or trends
Event updates including results and wins
Training arrangements and cancellations
User-generated content – encourage members to tag your organisation in their posts. You could then ask permission to share the content on your own account
As you collate content, make sure it’s in the right format for your chosen social channels – see this useful guide on image sizes by Sprout Social.