Brand values are the key attributes and characteristics that a brand or company wants to communicate and that define their identity, image and positioning in the marketplace. Brand values are closely related to an organization's core values, but focus specifically on how the company wants to be perceived and experienced by customers and other stakeholders.
Brand values are important because they play a crucial role in building a strong brand:
Creatingdifferentiation: Brand values help a company differentiate itself from competitors by highlighting unique and attractive features.
Promoteconsistency: By adhering to brand values, a company can ensure consistency in its products, services and communications, which reinforces customer trust and loyalty.
Buildingemotional connection: Brand values help create an emotional connection between the brand and its customers, which can lead to long-term relationships and brand loyalty.
Direct marketing efforts: Brand values guide marketing and communication activities, ensuring that all messages are aligned with the desired brand identity.
What is the difference between core values and brand values?
Core values and brand values are closely related, but they have iran mobile numbers list different functions and purposes within an organization. We list the 3 main differences for you:
Focus:
Core values focus on the key beliefs, principles and norms that guide an organization's behavior and decision-making. They form the basis for the organization's identity and culture.
Brand values, on the other hand, focus on the traits and characteristics a brand wants to project to customers and other stakeholders, and define the brand's positioning and image in the marketplace.
Target audience:
Core values apply to both internal and external stakeholders, including employees, partners, customers and investors. They help create a corporate culture and guide the company.
Brand values primarily target external stakeholders, such as customers and potential customers, and help shape brand perception and experience.
Application:
Core values are intended to influence all aspects of an organization, from employee behavior to business strategies and goals.
Brand values specifically address the communication and presentation of the brand to the outside world, including marketing efforts, product development and customer service.
A strong brand builds on an organization's core values and translates them into an attractive and recognizable brand identity. It is important to define and maintain both core values and brand values to create a successful and sustainable organization.