Example: Brooklin Nash runs the content marketing agency Beam. He regularly posts on LinkedIn, engages with his followers, and comments on other relevant posts in his industry. Because of this, his network is huge, and his team isn’t wanting for work.
Small-Business-Lead-Generation-Strategies-Grow-Your-Netwrork-on-Linked-In
How to use this for your own business:
Start posting on LinkedIn about your expertise, business story, or other relevant content.
Alternatively, hire a marketing agency or contractor to run your LinkedIn page and post content for you.
Set up your CRM to track leads, conversations, and opportunities from LinkedIn.
12. Take Aim By Targeting Specific Niche Markets
Instead of broadcasting your marketing to the world, identify niche markets that need your solutions and target them with specific messaging and ads. Tailor your marketing to speak to their unique pain points, and the leads will start trickling in.
Social media and other ad platforms have tools for hyper-specific niche marketing, so you can target your ads to local moms aged 25-40, US Navy veterans over 40, or whatever market you best serve. Getting that specific with your niche makes it easy to tailor your ads with a message to serve their needs.
Here’s a classic example of this lead generation strategy lebanon telegram data for small businesses: Your local market. Let’s say you're a plumber in Boise, Idaho. The obvious niche market to target is people looking for a plumber in that city. However, you can get even more specific. Perhaps you specialize in plumbing for new home construction in that area. You can hyper-target for exactly that in your ad copy and through your website’s SEO through relevant copy and meta tags.
These two websites have specific landing pages for this exact use case, and they show up when you search for "new home construction plumber Boise"
Small-Business-Lead-Generation-Strategies-Target-Specific-Niche-Markets
How to use this for your own business:
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