The voice of your brand: the tone of voice

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The tone of voice also says a lot about your brand identity. Language is not actually a visual element, but it is very important to your brand identity. It is the voice of your brand and it should appeal to your target audience. For example, if you start a creative startup targeting young people, that requires a specific form of address. It is a lot more informal than the form of address for members of a pension fund. A tone of voice that connects with the target group ensures that the target group will feel more at home with your brand.

Defining your brand identity together
Defining a brand identity is not something you do alone. The identity peru mobile numbers list must be widely supported in your company and employees must be behind it. Therefore, start working with a group, preferably in collaboration with a specialized agency. Then you can establish a brand identity that is right and that will be implemented in all aspects of your business.

To properly convey your brand identity to your target audience, it is wise to think about writing a brand story. Continue reading about corporate branding which fits well with the topic brand identity and about the meaning and differences between slogans, pay-offs, taglines and mottoes.