Align Your Lead Magnet with Your Main Offer and Ideal Clients

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Lastly, an excellent lead magnet needs to align with your offering. A fitness coach wouldn’t promote a workshop about baking cookies. It’s not aligned.

And before you think, Well, duh, I would never do that, remember that this can also happen in more subtle ways.

For example, let’s say a business coach who works with cleaning businesses creates a mini-course on door-to-door sales and getting more house-cleaning customers. That may seem aligned with their business, but what if their most successful clients are industrial cleaners? Are they attracting the right kind of leads with this course? Probably not.

Your main offering may be for a specific vertical, personality, role, or stage guatemala telegram data of life or business. If your lead magnet does not align with the type of client who sees success with your coaching, you won’t attract the right clients.

The more you know about your ideal clients, the easier it will be to create a lead magnet that is relevant to them.

Psst… Want to know more about building an ideal client profile for your coaching business? Learn more here.

Final Thoughts: So You Created a Fantastic Lead Magnet—Now What?
You’ve built a workshop, quiz, challenge, or course that is popping off the charts. People are signing up left and right, which means you have tons of new potential clients waiting for you.

Now what?

First, bring those leads into a system where you can track and communicate with them, like a CRM.