Downloadable banner lead nurturing for IT companies
3 growth marketing hacks to implement in your technology companies
In addition to the strategies mentioned above, growth marketing in technology benefits from certain quick tactics that can generate immediate results.
1 – Create evergreen and reusable content
Content marketing is essential for organic growth. For technology companies, creating evergreen content – that is, content that remains relevant over time – is an effective tactic for attracting ongoing traffic, without the need for paid campaigns . In addition, it can be reused in different formats (blogs, infographics, videos, etc.) to maximize its reach.
For example, an IT company could publish a blog post kazakhstan number dataset on “Best Practices for Cybersecurity in 2024” and then turn it into a series of short videos for social media or a downloadable guide, extending its shelf life.
2 – Have referral programs
In case you didn't know, a simple and attractive incentive can be enough to grow your customer base. That's why growth marketing in technology not only focuses on attracting new customers, but on taking advantage of current ones to attract new users. One of the ways to achieve this is to generate referral programs .
For example, a software company can offer its current customers a free one-month subscription for each new user referred, encouraging viralization. It's an ideal strategy if you want to improve your marketing for IT channels .
3 – Make good use of artificial intelligence
It's not news that AI is a widely used resource, but what can be innovative is how this technology is changing the game in growth marketing. From campaign optimization to creating hyper-personalized experiences , artificial intelligence allows marketing strategies to be scaled more efficiently.
A business that implements AI can analyze large volumes of user data to predict behaviors and offer personalized recommendations, increasing conversions and customer satisfaction.
How to measure the success of your growth marketing strategies?
Because in the world of marketing, if you don't measure it, you don't know if it works, it is essential to take into account the results of your strategies. Some key metrics in growth marketing in technology are:
Conversion rate: What percentage of users convert at each stage of the funnel.
CAC (Customer Acquisition Cost): How much it costs to acquire each new customer.
LTV (Customer Lifetime Value): How much value a customer generates over the course of their relationship with your company.
Retention Rate: How many customers continue to use the product or service after the initial acquisition.
Growth marketing to help your IT business take off!
If you are looking to include effective techniques to boost the reach of your IT company, we can help. At Entercomm we have a team specialized in marketing for technology companies . Contact us and learn about our services specially created for the technology industry.