Gather information through a wide range of channels, including inquiries and social media

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They were attracted to the features such as "the ability to send event information to different customers using the segment function" and "the ability to immediately respond to requests to stop receiving messages." After introducing Synergy!, we started by importing ticket purchaser information every time an event was held. By importing information such as the event name and ticket type of the purchased ticket, we were able to deliver segmented information about new events that customers might be interested in based on their usage history.


In addition, we will implement the following measures benin telegram database and initiatives: Send emails dynamically according to the event attendance situation, etc. Create HTML emails using the editor function of "Synergy!", obtain open and click data, and share the analysis results within the company. Designed to use two types of databases to clearly understand customer usage frequency, etc. Decide on import rules to ensure accurate shipping Prevent human error by implementing measures such as "importing all data into Synergy! at once after the event is over" In addition to these measures and innovations, by implementing other measures such as "offering gifts to readers" and "improving the content of emails," they have succeeded in keeping the open rate at "around 40% on average.


" In addition, based on click rates and other responses, it became clear that the level of interest in related information differed depending on the event content and customer demographic, which provided an opportunity to consider optimal communication. Furthermore, by being able to obtain repeat customer rates, which were not possible with offline sales, it was possible to discover facts such as "approximately 30 to 50 percent of customers are repeat customers." The company's case is a good example of how segmented distribution using "Synergy!" not only produced results with the campaign itself, but also gathered information that can be used for the future.