How do we address the new traveler? How do we get our message across? There is a new paradigm shift that seeks emotionality. We have to create messages based on people and their needs : understand why and for what purpose they want to travel, and connect our proposal with what moves them.
There is no need to be afraid to address the more sentimental side, and neither to seek out participation channels to gather opinions and to get the traveler involved in the decisions about their trip. One thing is clear: it is not enough to just have a list of prices and features, you have to create a convincing storytelling, the narrative that seduces your audience to choose your destination.
Segment your audience
Tourism and technology go hand in hand. Now, if possible, it is even more important to do a good job of segmenting the database to locate niches, new segments and adapt our messages.
In many cases, we need to make specific communications but lebanon phone number data the database is not segmented. Perhaps you need to target a local, national or even autonomous community audience. The road is long and may not be easy at first, especially if you start from scratch, but it is worth taking. It is a medium-long term investment that will pay off.
Having your database ready allows you to act quickly and in a focused manner according to the needs of the moment . Working on this aspect and being prepared is essential. In these times, personalizing and adapting communications is more important than ever.
As we can see, the tourism strategies to be adopted are multiple and compatible with each other. What is clear is that they can make a difference in the results obtained. It will be complicated, we will have to rethink many things and certainly leave our comfort zone, but it is totally necessary if we want to continue pursuing our objectives, the same ones as always, and even new ones. And you, are you working on it?