Complete Guide to Primary and Secondary Packaging: Everything You Need to Know!
In the packaging industry, it is essential to understand the importance of primary and secondary packaging in the presentation and protection of products. In this article, we offer you a complete guide covering everything you need to know about these two types of packaging, from their functions and features to their advantages and disadvantages. Read on to find out how to optimize your product packaging and stand out in the market!
Primary packaging is the container that is in direct oman number contact with the product and its main function is to protect and preserve it. It is the first packaging that the consumer sees and handles when purchasing a product, so its design and quality are essential for the brand image.
Primary packaging characteristics:
It is the packaging closest to the product.
It can be made of various materials such as plastic, glass, cardboard, among others.
It must be strong and secure to protect the product.
Its design must be attractive and functional.
Primary packaging functions:
Protect the product from damage and contamination.
Facilitate transport and handling.
Inform the consumer about the product and its use.
Promote the brand and differentiate the product from the competition.
Everything you need to know about secondary packaging
Secondary packaging is a fundamental element in the product distribution chain. It is the packaging that contains and protects the primary packaging, ensuring the integrity of the product during transport and storage.
Secondary packaging characteristics:
Secondary packaging characteristics:
Provides an additional layer of protection to the product.
It can be made of cardboard, plastic, paper, among other materials.
Allows product identification through labels and barcodes.