“Save on top faves.”30. Spotifybest email marketing campaign

[fathema022796]

We also love the cohesive aesthetic of the Etsy shops featured.In addition to linking to products from different Etsy shops, the email campaign includes a time-bound call to action (“Shop the final hours”) and multiple eye-catching discounts.For that reason, Etsy’s customers are likely to splurge — and open other emails in this campaign to find more ways to examples: spotifySourceSpotify is the king of personalization (Spotify Wrapped, anyone?), and this email is no exception. The subject line — “Olivia Rodrigo made you something special” — already entices clicks because it’s exclusive to her proven top fans.The offer to buy a cassette of the album harkens to the nostalgic feelings highlighted by Olivia Rodrigo in her songs and recent trends on TikTok and Instagram.

Why I Like This EmailFrom the imagery to the call-to-action, this australia whatsapp list email is well-poised to generate purchases. I also love the color palette, which diverges from the Spotify branding only to highlight the colors from the album.That way, it feels like you’re receiving an email from Olivio Rodrigo’s team, not a third party.I’ve just gone over great examples of businesses putting their unique spin on the traditional marketing practice.You don’t just need to follow best practices when it comes to marketing emails — each one you send from your work email address can also be optimized to convert.Want a quick refresher on how to master marketing email? Check out this helpful video:How to Execute an Email Marketing CampaignOutline your goals.

Plan with your audience in mind.Create a campaign timeline.Write high-quality email copy.Use email builder tools.Keep an eye on your metrics.Now that we’ve reviewed some examples to inspire you, what comes next? Executing your email marketing campaign.Below, I’ll give a basic overview of some of the things you’ll do throughout your email marketing process and then point you in the right direction once you’re ready to start.Pro tip: HubSpot’s free email planning template is an all-in-one tool to help you with your email marketing campaigns.It helps you easily organize which emails you’ll send to which segments, compile data on individual email performance, and the sheet automatically calculates delivery, open, and click-through rates (no math required).