Do you know what SEO is?
SEO (Search Engine Optimization) can be defined as the set of techniques and strategies responsible for improving the positioning of a website on the organic search results page. Always with the aim of driving more traffic to the site, and therefore, more conversions.
This is what we will talk about in this post. We have separated 5 SEO tips, but with a high optimization power. Implement these tips on your website and analyze the results. Be prepared for the increase in the volume of visitors and don't miss the opportunity to convert these users into leads.
1 –
page title - SEO tips
The page title is one of the most important points to work on on a page.
Title Structuring
When composing the title of each page, there must be a pattern. It is recommended that the page title first has the keyword highlighted, followed by your website.
Confused? Take a look at the examples below:
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Number of Characters
Google does not have a specific rule for the ideal number of characters, at this stage the essential thing is to use common sense. It does not matter whether you use 120 or 150.
The downside of exceeding the 58-character limit is that after that number, Google will only show ellipsis. That's why this is the recommended number of characters, so that each word in the title will be displayed in full on the search results page.
2 – Have Meta Descriptions
You may have noticed that when you search on Google, a small text appears just below the link for each result. On well-configured websites, this small text is the Meta Description.
Technically speaking, the Meta Description is a piece of HTML code and its function is to present a summary of what will be covered on the page.
After Google's robot stopped analyzing this code fragment as a requirement for website ranking, many people started to ignore this item.
However, you need to know that the Meta Description has very important benefits. Failing to configure this short text can make you miss out on opportunities.