This principle suggests itself as a logical conclusion from the previous block. In order for subscriber bases to be filled not just with “bots”, but with truly interested users, you need to work on lead magnets and on everything that can retain the client – to transfer him to the status of a regular buyer.
But how can this be done most effectively?
You need to know his habits and interests, age, place of residence, gender, solvency, etc. But you don’t know the potential client personally and can’t get into his head! Therefore, you need to go the other way around – create a portrait of a typical buyer (or several categories of buyers) and describe in detail:
Peculiarities of his behavior.
Place of work and income level.
Key interests.
Approach to purchasing.
Preferences.
Lifestyle and views (attitude to certain things/events).
Etc.
Based on this it will be much easier:
Launch effective advertising campaigns.
Create and fill landing pages.
Formulate commercial offers and calls to action.
Create layouts of sales letters.
Create a plan for email marketing and other marketing activities.
Set KPIs (performance and incentive indicators for jamaica phone number data your staff, hired specialists, including email marketing specialists).
If you already have an established audience, you don't need to create a portrait, but describe it. And to find the necessary information about clients, you need to:
Take advantage of surveys, questionnaires and various competitions.
Generate hypotheses and conduct testing (to verify the correctness or to disprove incorrect/non-viable options).
Use metrics and analytics systems (which have already done a lot of the work for you).
And remember, the portrait of the target audience may change over time. This is normal. Therefore, descriptions of customer avatars should be periodically reviewed and updated.