what to do to be successful on linkedin
LinkedIn, as you know, is an important tool for business and after having seen what the ranking factors underlying its algorithm are, let's now see how to use it effectively.
Remember: LinkedIn is the social network based on work relationships and is used to be the usage of facebook database found by customers and partners, or to attract new talent looking for work within your company.
The best way to create a network of contacts useful to your company is to create valuable relationships and gain visibility through content designed for the people in your target audience.
In fact, as soon as we log in, the LinkedIn algorithm shows us news and posts that can be useful to us, based on the people we are connected to, the pages we follow, the groups, the hashtags and the posts we have previously commented on or interacted with. Not only that: when showing posts, the algorithm also considers the person's interests and work experience.
It is very important to also pay due attention to the anti-spam filter present in LinkedIn which indicates:
whether the content appears in the feed, although it is very rare for LinkedIn to remove user-created content;
how much the content you create has the potential to reach your target audience on LinkedIn;
if you are considered a spammer.
If your content is not spam, then it will pass a check made by Artificial Intelligence and will be proposed to the public. Depending on the reactions, the post will receive a certain quality score . Its visibility and diffusion in the user's feed will depend on this score. This is a complex mechanism with which LinkedIn wants to increase the quality of content published on the social media, based on a path already traced by Facebook to enhance content.