Trust, when taken to its maximum expression, becomes prestige, and that is what all professionals seek. To generate prestige in our network, to be recognized and identified as someone with whom it is worth doing business, with whom it is “good to work.”
Getting customers to come to you is probably one of your biggest goals thailand viral telegram and one of the hardest to achieve. How do I avoid having to cold call anyone? Here are the steps:
Define your positioning
Let's remember something, our goal is to be taken into account, to be called when there is a specific need.
The first step is to get “on our client’s radar.” We need to get them to associate us with a specific concept. That concept should be our mantra .
In turn, our name, our professional brand, must be associated with this concept, just as we associate Volvo with “a safe car”.
Al Ries, the father of positioning, had a very simple and compelling idea: the best way to position yourself is by creating something new and/or different. Therefore, the worst scenario for positioning yourself is in commodity contexts, where everything seems the same.
To define your positioning, you need to work on some key aspects:
What is your area of expertise (where you add value)
What are the keywords that are most associated with that area of expertise?
How do you want to be recognized by your potential clients?
What kind of questions does your customer ask about your product?
In the Consciousness phase
At the Consideration stage
In the Decision Stage
What is the first milestone that has to occur with your potential client to establish a business conversion?
Do you want to create your positioning strategy on Linkedin?
Check out our coaching sessions for positioning on Linkedin.com and Linkedin Sales Navigator.
Take your profile to a “stellar” level
There are 5 types of profile on Linkedin:
Beginner Profile
Intermediate Profile
Advanced Profile
Expert Profile
Upper Profile (ESTELAR)
The point of climbing the ladder is obvious. LinkedIn is a professional showcase. The higher your profile level, the more visible you become.
So how can you make your profile become a star? With work… like everything in life .
You have to work, but not too much. You just need to focus on what's important so you don't waste time on trivial things.
The keys to improving your profile are as follows:
Your profile picture and profile cover.
Your profile URL.
The information of Title, Extract and Experience.
The quality of your network (the level of coherence between your contacts and your professional profile).
The content (media) that feeds your profile and your behavior on the network.
What others think and say about you and your performance.
Your participation in the groups.
Your interactions with the network.
Each of these items contributes to your positioning on the network. We can say that a “stellar” profile is one that has managed to stand out in all of these points.
Do you want to achieve a “stellar profile” on Linkedin? Check out our coaching sessions for positioning on Linkedin.com and Linkedin Sales Navigator.
Create your own content production system
If there is a key element on LinkedIn (and on all social networks) it is content .
We can say that your positioning level and your image are directly related to the quantity and quality of content you publish.
There is no doubt about it, to position yourself on LinkedIn, you have to generate content.
“Content” is something so abstract and conceptual that it is worthwhile to bring it down to earth a little more, to put it in context. What do we mean when we say content to position yourself on Linkedin?
Do you remember that when we started this article we mentioned certain questions that our potential clients ask themselves? These are the questions that we must answer from the content.
The keys to developing good content are:
Be “good” for your reader (i.e. your potential client)
Be “good” for you (or your business)
If your content is “good” for your business, but not very interesting for your reader, we are faced with the typical scenario of self-promotional messages (of which there are thousands). It doesn’t work!
If your content is “good” for your reader, but it is not connected to a business objective, it will be very difficult to sustain it for a long time. It is not sustainable!
You need to create content that is good for your reader and good for your business, the famous win-win.
How to achieve win-win content?
Focus on a very specific customer segment. The more specific the segment, the better your content will be.
Never start with your product or service, create content based on your customers' needs (pains).