Have you ever thought about how much a title can make a difference in search results?
Communication, even more so on the web, is mainly conveyed by words and images, the former, in particular, have the ability to capture attention and lead the visitor to perform a specific action on our website.
SEO Copywriting is the discipline that combines search engine optimization - and specifically how does botim work? focuses on On Page SEO - and Copywriting , more commonly persuasive writing for the web .
What does it mean to write for SEO?
What does it mean to write with SEO in mind?
The rules of SEO have changed.
Ten years ago positioning a site or a web page was much simpler, you just needed to have 3 tools:
an average writing ability,
do a good keyword research and insert them into the text strategically,
write content frequently.
These are rules that are still valid today, but by themselves they are no longer enough, especially in highly competitive sectors.
SEO writing for the web (or SEO copywriting) has a dual function: using the rules of SEO and applying them to persuasive writing. The 2 disciplines, used together, lead to the desired and final goal which is always the same: conversion.
Too often we lose sight of the main objective: SEO should be a tool to give you greater visibility, but then once you have captured attention it is up to you, through your communication, to make the value of your products and services perceived.