Event marketing – as has been known for a long time – is one of the most effective methods of establishing direct relationships with B2B clients. These activities allow for the generation of new sales opportunities, but also – and perhaps above all – building brand recognition and creating the company's image as an industry expert in a given field.
Event marketing is an effective tool in both lead generation line data and brand building marketing.
In the rapidly advancing era of digitalization, however, more and more interactions are taking place online. This often also applies to events. Perhaps that is why organizing events in a stationary formula is becoming an even more distinctive way to create authentic and engaging experiences that will remain in the memory of their participants for longer.
From this article you will learn, among other things, why event marketing is an effective promotional tool for B2B companies and how it can be used to build a competitive advantage.